Monday 10 December 2012

Chasing paper / Getting nowhere



Up until now advertising for The Last of Us has tended to concentrate on injury and body-morphing ultra-violence. While we do get to see a few mutants having their feet blown off in this new trailer, there does also seem to be a complete brand re-alignment going on. With The Walking Dead TV series finally (allegedly) settling into a palatable groove, I suppose it makes sense to cut a tease that reads like an interactive instalment of AMC's post-apocalyptic show. Gameplay wise, it's hard to discern what you'll be tasked to do here. Open world? Platform sneaking? This ad is instead heavy on implied narrative promise and what looks like QTE enemy grappling.

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