MW3: Rush

This is the juice! Finally, a rush flavoured shill for Modern Warfare 3, featuring exactly the sort of qualities that should be stressed to get people hyped. Although loaded with freeze-frame info, yesterday's multiplayer reveal basically boiled down to four minutes of slow-motion glamour shots of architecture and character models, arguably the Call of Duty franchise's weakest link. With Battlefield 3 looking like an interactive front line news report, that sort of hawking looked, frankly, batty. Why move on graphics, when the competition's comfortably killing you in that match-up? This minute and change is different though, teasing toys and tech, whilst never breaking 60 FPS sprint pace. This year, if you want to get people excited about the lightly antiquated Call of Duty franchise, you've got to make it look like an ice cream headache - too many treats, eaten too quickly.