Mexican't?

Ain't It Cool News broke this a few days ago, the first legitimate trailer for the forthcoming Machete feature. The bones of this trail are much the same as the phoney shill that appeared in Grindhouse - Danny Trejo is hired to assassinate a politician, and is betrayed by his WASP taskmaster. Unfortunately, since the property is now destined to be a legitimate theatrical release, the idea of a Machete film has shifted conceptually. An actual audience must be accounted for! Hence, this new ad is filled out with B plot eye catches, various stunt cast nudges, and a slightly more sympathetic portrayal of women.

The advertised Machete has transformed from something nakedly exploitative into something mindful of focus groups and test audiences. The Grindhouse clip sold a one-note mangler, brimming with extermination violence and three-in-a-hot-tub sexuality. This promises a multi-lead action ramble with a cursory nod to America's wonky immigration policies. Gone too are the scratchy Grindhouse post-production imperfections. Celluloid no longer seethes and mutates while Trejo is tearing his enemies apart, instead this has the glassy digital shimmer of any modern TV cheapy.

UPDATE: Robert Rodriguez has since gone on record to state that this ad was produced as a satirical comment on Arizona's recent dabble in racial profiling, and does not represent the actual form of Machete. Disaster Year been duped!